Win more, stress less with a Sales-Driven
Digital Strategy

A Digital Selling Strategist like Tattica combines the art of sales with the science of digital marketing.

We go beyond typical marketing tactics and focus on crafting strategies that directly drive sales and revenue for your business.

We leverage our deep understanding of the sales process, cutting-edge AI and automation to ensure your marketing efforts are converting leads into paying customers.

An effective Digital Selling Strategy comprises several crucial elements that work together.

Here is a brief overview of the components you should focus on:

Customer Research and Understanding: Start by researching your target audience's demographics, preferences, and online behaviours. This helps tailor your strategy to meet their specific needs.

Ideal Customer Profile (ICP): Develop a detailed description of your ideal customer, including their demographics, psychographics and behaviours. This profile should represent the type of customer who would benefit most from your product or service and bring a significant return on investment. Understanding your ideal customer helps tailor your marketing efforts and sales strategies effectively.

Competitive Research: Analyse your competitors' digital strategies. Examine their websites, advertisements, call-to-actions, and content to identify their strengths and weaknesses. This insight can inform your strategy and help you differentiate your offerings.

Unique Value Proposition (UVP): Craft a clear statement that explains the benefits of your product or service, how it solves customer problems, and why it's different from the competition. A strong UVP should include tangible, measurable benefits, such as time saved or increased revenue.

Clear Goals and KPIs: Set SMART goals for your digital selling efforts. Define key performance indicators (KPIs) to track progress and measure success.

Optimised Online Sales Funnel: Develop a well-structured sales funnel that guides prospects from brand introduction to purchase. Ensure each stage is optimised for engagement and conversion.

User-Friendly Website: Create an engaging, responsive website that's easy to navigate and optimised for conversions.

Content Strategy and SEO: Develop a content marketing plan with blog posts, videos, etc. Implement SEO techniques to improve online visibility.

Multi-Channel Approach: Use a mix of digital channels, including social media, email marketing, and paid advertising.

Sales Enablement Tools: Implement technologies like CRM systems to support your digital selling.

Personalisation: Use data to deliver personalised experiences and targeted messaging.

Analytics and Continuous Improvement: Analyse performance data to refine your digital selling strategy.

At Tattica, we leverage AI and automation to streamline your marketing campaigns and improve efficiency.

This includes automating repetitive tasks, personalising customer interactions, optimising ad spend, and identifying trends in data, which allows us to work faster and smarter and deliver a higher return for your investment.

The impact of using AI to optimise a Google Ads campaign is substantial compared to traditional methods. Without AI, campaign optimisation relies on manual analysis and adjustments based on human interpretations of data, which is slower and less efficient.

Conversely, AI continuously analyses vast amounts of data in real-time, identifying patterns and making immediate adjustments to bid strategies, keyword targeting, and audience segmentation. This means that AI can adapt much faster to market conditions, ensuring you are getting the absolute most from your spend at any given time.

For instance, a recent study by Google found that advertisers using AI-powered tools in their Google Ads campaigns saw an average 20% increase in conversions while also achieving an average 15% reduction in cost per acquisition.

The key benefits of using AI-driven Google Ads management are a reduced cost per lead, an increase in the volume of high-quality leads, and higher ROI in your advertising budget as a result. By utilising AI to optimise your Google Ads campaigns, you are ensuring your campaigns are not simply working well, but they are working at their absolute optimum.

Absolutely! Tattica specialises in helping small business owners who may not have extensive marketing expertise. We work closely with you to develop a customised strategy, explain everything in simple terms, and handle all the technical details so you can focus on running your business.