Cracking the Code: The "Core Four" Lead Generation Strategies
- Tony Nissen
- Jan 30
- 4 min read
Updated: Apr 8
If you're reading this, chances are you're looking to get more customers. I mean, who isn't, right?
But sometimes the process can feel like chasing after a moving target. If you're stuck in the lead generation maze, you're not alone.
Today, I want to share a game-changing method that could help you crack the code. It's Alex Hormozi’s "Core Four" lead generation strategies from his book, $100M Leads.
Trust me, if you’re looking for a real way to build a solid customer base, this is a must-read!
P.S. This is not a sponsored post – more of a love letter from a fan and avid practitioner!
Who’s Alex Hormozi, and Why Should We Listen?
Before we dive into the strategies, let's talk about why Hormozi’s advice is worth your attention. He’s not just some random guru spouting advice.
This guy has built and scaled multiple businesses to seven and eight figures. He’s been in the trenches, and now he’s sharing the actual strategies that have helped countless businesses achieve serious growth.
You can learn more about Alex on his website acquisition.com
The "Core Four": Your Step-by-Step Guide to Lead Generation
Okay, let’s get to it. Hormozi’s “Core Four” are four essential lead generation strategies that, when used together, can seriously amp up your business growth.
These aren’t just theories—they’re battle-tested techniques that have helped businesses in all kinds of industries grow like crazy.
Let’s break it down:
1. Cold Outreach: Expanding Your Horizons
Cold outreach might sound intimidating, but it doesn’t have to be. It’s all about reaching out to new people who don’t know you yet but might benefit from what you offer.
Cold outreach can be done through emails, LinkedIn messages, or direct outreach on social platforms. The secret here is personalisation—you're not just mass emailing a list; you're reaching out to people who fit your ideal customer profile.
Why cold outreach still works:
Proactive lead generation – You don’t have to wait for customers to come to you.
Explore new markets – Great for breaking into new industries or customer segments.
Refine your messaging – The more you do it, the better you’ll get at crafting the perfect message.
Tips for successful cold outreach:
Do your homework – Research your prospects so you know how to tailor your message.
Personalise your message – Show them you've taken the time to understand their needs.
Focus on the value – Make it clear how you can help them, not just what you're selling.
Follow up – Sometimes, it’s the second or third message that gets a response.
2. Warm Outreach: Leveraging Your Existing Network
Next, we’ve got warm outreach. Basically, this is all about tapping into the connections you already have. Think about it: you probably have people in your phone contacts, your social media followers, and maybe even an email list.
These are your warm leads—people who already know you to some extent.
So, instead of cold emailing random people, you’re reaching out to those who’ve already interacted with you in some way. It’s like reaching out to an old friend who might need your help.
Tips to make warm outreach work:
Be real – Don't just copy-paste the same message to everyone. Make it personal.
Add value – Even if they’re not interested, offer something helpful. A little tip, a useful resource, or a connection might go a long way.
Be direct – Don’t beat around the bush. Let them know exactly what you're offering and why it might help them.
3. Posting Free Content: Becoming the Go-To Expert
Now, let’s talk about free content. You might be thinking, “Free content? Doesn’t that just give away my knowledge for nothing?” But in today’s digital world, content is currency.
When you consistently share valuable insights, you become the go-to expert in your niche.
Whether it’s blog posts, YouTube videos, podcasts, or social media updates, creating content that helps people solve their problems is a great way to build trust and attract your ideal customers.
Why free content is a game-changer:
You position yourself as an expert – Sharing valuable knowledge shows you're on top of your game.
Trust builds up – People trust those who give before asking for anything in return.
Attract your ideal audience – The right content naturally attracts people who need exactly what you're offering.
4. Running Paid Ads: Boosting Your Reach with Precision
Finally, let’s talk about paid ads. I get it—paid ads can feel overwhelming, but they’re powerful.
With the right strategy, ads help you reach a huge, targeted audience without waiting for them to find you.
The key to paid ads is targeting. Platforms like Facebook, Google, and Instagram let you zero in on the exact people who are most likely to need your product or service. It's all about getting in front of the right people at the right time.
Why paid ads are so effective:
Scalability – You can reach a lot of people quickly.
Targeting – Ads let you target specific groups based on demographics, interests, and behaviours.
Measurability – You can track how your ads are performing and tweak them on the fly.
Putting It All Together: How to Make the Core Four Work for You
By now, you're probably wondering, “Do I need to use all four strategies?” Ideally, yes. But don’t stress - you don’t need to do everything at once.
Start with warm outreach to get your first few customers. Then, move on to posting free content to build authority. Once you're ready to scale, dive into cold outreach and paid ads.
Hormozi’s approach? More, better, new:
Do more of what’s working.
Make what’s working better.
Add new platforms or strategies to expand.
By continuously improving your lead generation, you’ll keep scaling and seeing bigger results.
At Tattica, we don't just talk about sales, we live it. With 20 years of experience on the front lines of business development, we have seen firsthand what works – and what doesn't.
Our mission is not only to get you more customers, but to do so consistently and to get them to pay you more!
We're not just marketers; we are Digital Selling Strategists.
Are you ready to turn your marketing into a revenue generating machine?
If so, let's talk! click here to book in no obligation consultation.
